At the same time, when you look at Byju’s, it is way ahead of the curve.””If you also look at the few avenues for it to grab the maximum eyeballs, it is sports, especially cricket and soccer, which are widely followed in our country. Soccer is more international while cricket has undivided attention. It is not a blanket thought process (by Byju’s) to opt for cricket,” he added.According to Chandramouli, cricket sponsorship is becoming an extremely expensive affair.In addition, “When Oppo had won the Indian cricket team sponsorship rights in 2017 for a five year period, several people had said it is way out of line,” he said.That is because Oppo had outbid its rival Vivo, which had quoted Rs 768 crore and Oppo won the rights for a whopping Rs 1,079 crore.”It (Oppo) has taken the sponsorship at a very high cost and anyway they have a market share of 7 8 percent as against a Xiaomi, OnePlus that have crossed 20 percent without doing all this stuff,” said Chandramouli.He added that Oppo took the cricket stance to get visibility but cricket sponsorship has become too expensive so it was natural to see Oppo exit.”Unless they had gained some 20 30 percent points of the total market share of the smartphones, it was impossible to sustain such costs,” he said..
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